Many logos look sharp on a designer’s screen and fall apart on a facade, embroidery, or favicon. Scalability and simplification are not optional — they are the job.
Another common mistake: designing only in full colour. Your mark must survive black-and-white print, single-colour vinyl, and low-contrast environments.
Trends age quickly. A durable logo balances distinctiveness with longevity so you are not forced into a rebrand every three years.
Test early on real applications — business cards, site boards, app icons, and social avatars — before you finalise the system.
